It’s a new year, which means new marketing methods are on the rise. Should you focus on adopting these trending tactics? Absolutely. But, on top of that, don’t forget to cut the fat. Get rid of the stuff that doesn’t work. Learn how to measure your ROI. Use this calculation to make informed decisions about your marketing spend. Don’t throw marketing dollars at impersonal, unauthentic, out of date methods. If anything, these tactics will actually damage your brand.
2016 is about building personalized connections. Simply put, stop cold calling. To take it one step further, stop adding random connections on LinkedIn and Facebook. Take time to cultivate authentic, professional relationships. Want to grow your network? Then work for it. Stop taking the easy way out, as it’s doing nothing for your professional reputation.
Ok, so don’t completely drop direct mail, especially if it’s currently working for your business. But, if you’re wasting hundreds, even thousands of dollars on glossy print pieces that aren’t giving you a proper return, kiss them goodbye. Don’t waste valuable marketing spend on something that doesn’t guarantee a steady ROI.
Don’t go dropping thousands of dollars on a magazine spread. Chances are, you just won’t get the kind of return you’re looking for. Start small. Find methods that can be tested on a lower level. If they start to perform, then simply funnel more spend into this tactic.
In 2016, it’s all about the text message. Give SMS marketing a try. It’s immediate, affordable, and offers the best return on your investment. The top providers even provide a free plan for all SMS marketing beginners. Who can resist that? Give SlickText.com a ring today at 1.800.688.6290 to learn more, or head over to their pricing page and sign up for a free plan.